The youth of today… Hoodie-wearing, Snap-chatting, Selfie-taking, and now; according to the NCA, Coffee Drinking.
The National Coffee Association’s Annual Drinking Trends report has highlighted that daily coffee consumption has doubled among ages 18 – 24. The young coffee consumer could be the most profitable and it looks like they are leading the speciality coffee trend
“Specialty coffee consumption increased by 35 percent among people ages 18-24 drink specialty coffee daily.”
This continued consumption of quality and specialty coffee has been affected by the change in purchasing